Author Question: Which of the following is NOT a factor accounting for the growth of sponsorships? a. Avoid the ... (Read 63 times)

jlmhmf · **on:** Jun 28, 2018

Which of the following is NOT a factor accounting for the growth of sponsorships?
a. Avoid the clutter inherent in advertising media
b. Helps companies respond to consumers' changing media habits
c. Allows companies to avoid regulatory restrictions placed on other media
d. Helps companies gain the approval of various constituencies
e. Enhances a brand's equity through relationships forged between a brand and a sponsored event

Question 2

Which of the following statements is INCORRECT with respect to a quota sample?
a. It is relatively easy to verify whether the sample is representative.
b. Field workers' personal judgments govern the choice of sample members.
c. The quotas per field worker usually mirror the distribution of characteristics in the population.
d. Quota samples are an example of nonprobability sampling.
e. Both a and c are correct.