You are watching a television commercial, and a spokesperson ...

[SO00]

You are watching a television commercial, and a spokesperson talks about the attributes of the product. You are shown a picture of the product in use while the warranty information is flashed across the screen at the same time. Your ability to process the warranty detail is limited because your ____ cannot handle the information overload.
 a. perceptual field
  b. sensory store
  c. short-term memory
  d. long-term memory
  e. heuristic

Question 2

A business model describes how the enterprise creates value for customers and generates revenue.
 
 Indicate whether the statement is true or false

[JYan]

Answer to Question 1

C

Answer to Question 2

T

[SO00]

Gracias!

[tandmlomax84]

Excellent