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Author Question: Firms investing in the capture, storage, and analysis of large and varied data sets are ... (Read 59 times)

misspop

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  • Posts: 540
on: Jun 28, 2018
Firms investing in the capture, storage, and analysis of large and varied data sets are forward-looking and cutting edge.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The advantage of direct mail as a communication medium stems from its ____.
 a. cost per inquiry c. response rate
  b. cost per order d. selectivity


Sweetkitty24130

  • Sr. Member
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  • Posts: 291
Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

D


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