Author Question: You have written an advertisement for a swimming pool. The copy is detailed and very informative. In ... (Read 111 times)

EY67

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You have written an advertisement for a swimming pool. The copy is detailed and very informative. In general, this ad would be most appropriate for someone who is
 a. performing an internal search. c. looking for an emotional benefit.
  b. performing an external search. d. trying to fulfill a basic need.

Question 2

Communicating research results to appropriate managers is part of which phase of the Marketing Research Process?
 a. Data Capture
  b. Research Configuration
  c. Information Reporting
  d. Problem Definition
  e. Data Analysis



emsimon14

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Answer to Question 1

B

Answer to Question 2

c



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