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Author Question: You have written an advertisement for a swimming pool. The copy is detailed and very informative. In ... (Read 118 times)

EY67

  • Hero Member
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  • Posts: 531
on: Jun 28, 2018
You have written an advertisement for a swimming pool. The copy is detailed and very informative. In general, this ad would be most appropriate for someone who is
 a. performing an internal search. c. looking for an emotional benefit.
  b. performing an external search. d. trying to fulfill a basic need.

Question 2

Communicating research results to appropriate managers is part of which phase of the Marketing Research Process?
 a. Data Capture
  b. Research Configuration
  c. Information Reporting
  d. Problem Definition
  e. Data Analysis


emsimon14

  • Sr. Member
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  • Posts: 344
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

c


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