Author Question: According to the model of mass-mediated communication, which of the following statements is not ... (Read 18 times)

jilianpiloj · **on:** Jun 28, 2018

According to the model of mass-mediated communication, which of the following statements is not true?
a. Advertising content is the product of interacting institutions.
b. Advertising content is, in part, a function of the conventions, rules, and regulations of the media being used.
c. Advertising content is, in part, a function of the advertiser's expectations of its audience.
d. all of these

Question 2

Integrated Marketing Communication
a. is only important for national advertising campaigns.
b. pertains only to campaigns involving three or more media options.
c. uses various promotional tools, including advertising, in a coordinated manner to build and maintain brand preference and loyalty.
d. is regulated on a federal level by the Federal Trade Commission (FTC).