This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: According to the model of mass-mediated communication, which of the following statements is not ... (Read 43 times)

jilianpiloj

  • Hero Member
  • *****
  • Posts: 521
on: Jun 28, 2018
According to the model of mass-mediated communication, which of the following statements is not true?
 a. Advertising content is the product of interacting institutions.
  b. Advertising content is, in part, a function of the conventions, rules, and regulations of the media being used.
  c. Advertising content is, in part, a function of the advertiser's expectations of its audience.
  d. all of these

Question 2

Integrated Marketing Communication
 a. is only important for national advertising campaigns.
  b. pertains only to campaigns involving three or more media options.
  c. uses various promotional tools, including advertising, in a coordinated manner to build and maintain brand preference and loyalty.
  d. is regulated on a federal level by the Federal Trade Commission (FTC).


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

micaelaswann

  • Sr. Member
  • ****
  • Posts: 314
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

C


jilianpiloj

  • Member
  • Posts: 521
Reply 2 on: Jun 28, 2018
:D TYSM

kswal303

  • Member
  • Posts: 316
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

The first war in which wide-scale use of anesthetics occurred was the Civil War, and 80% of all wounds were in the extremities.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Internal structures of main sequence stars, convection zones with arrowed cycles and radiative zones Internal structures of main sequence stars, convection zones with arrowed cycles and radiative zones
Heart Model Heart Model
Mass Loss from a Supermassive Star Mass Loss from a Supermassive Star
A Simple Neural Model of Instrumental Conditioning A Simple Neural Model of Instrumental Conditioning
Model for cleavage and polyadenylation of pre-mRNAs in mammalian cells Model for cleavage and polyadenylation of pre-mRNAs in mammalian cells
What is the mass of BaCl2 in a 0.250 L bottle of 0.200 M BaCl2? What is the mass of BaCl2 in a 0.250 L bottle of 0.200 M BaCl2?
Video: Phases of the ovarian cycle

For a complete list of videos, visit our video library