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Author Question: Contests and sweepstakes are used primarily to enhance a brand's image. a. True b. False Indicate ... (Read 78 times)

schs14

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on: Jun 29, 2018
Contests and sweepstakes are used primarily to enhance a brand's image.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

To distinguish advertising, which typically is conveyed via print, TV, radio, the Internet, etc., from person-to-person forms of communication, including personal selling and word of mouth, the term _____ communication is used.
 a. mediated
  b. paid-for
  c. commercial
  d. technological
  e. focused


kusterl

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

a


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