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Author Question: Which type of coupons achieve the highest household penetration? a. point-of-purchase coupons b. ... (Read 84 times)

colton

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on: Jun 29, 2018
Which type of coupons achieve the highest household penetration?
 a. point-of-purchase coupons
  b. mail-delivered coupons
  c. newspaper-delivered coupons
  d. on-pack coupons
  e. online coupons

Question 2

The encoding variability hypothesis contends that people's memories for information are enhanced when _____.
 a. humor is used in the advertisements
  b. the brand is advertised with varied messages or in multiple media
  c. there is comparative advertising
  d. price is stressed in the advertisements
  e. fear appeals are used


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mcinincha279

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


colton

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Reply 2 on: Jun 29, 2018
Excellent

momolu

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Reply 3 on: Yesterday
Gracias!

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