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Author Question: Dividing the total cost by the number of GRPs produces the _____. a. cost-per-thousand b. cost per ... (Read 119 times)

jenna1

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on: Jun 29, 2018
Dividing the total cost by the number of GRPs produces the _____.
 a. cost-per-thousand
  b. cost per rating point
  c. net cost
  d. gross cost
  e. effective cost

Question 2

In Nielsen Claritas' PRIZM NE system of geodemographic profiling, NE represents the ____ of Nielsen Claritas' original segmentation system.
 a. new evolution
  b. new edition
  c. next evolution
  d. neo-edition
  e. need edition


ultraflyy23

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


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