Suppose Thread's Corporation, an apparel manufacturer that ...

[Pineapplelove6]

Suppose Thread's Corporation, an apparel manufacturer that specializes in casual clothing, decides to spend its entire advertising budget in three monthsMay, August, and December. What type of advertising schedule does Thread's use?
 a. continuous
  b. trade-off
  c. pulsing
  d. flighting
  e. concentrated

Question 2

Martin is a politically conservative person who respects authority and the status quo. He drives a high-end automobile and shops at expensive specialty shops. In terms of the VALS framework, Martin is a(n) _____.
 a. Maker
  b. Believer
  c. Achiever
  d. Experiencer
  e. Striver

[nikmaaacs]

Answer to Question 1

d

Answer to Question 2

c

[Pineapplelove6]

Thanks for the timely response, appreciate it

[tanna.moeller]

Excellent