« previous next »

Author Question: The percentage of a target audience that is exposed, at least once, during a specified time frame to ... (Read 91 times)

Mimi

  • Hero Member
  • *****
  • Posts: 542
on: Jun 29, 2018
The percentage of a target audience that is exposed, at least once, during a specified time frame to the vehicles in which an advertising message is inserted represents _____.
 a. scope
  b. spread
  c. reach
  d. frequency
  e. gross rating points

Question 2

The average age of African Americans is considerably older than that for whites.
 a. True
  b. False
 Indicate whether the statement is true or false


fur

  • Sr. Member
  • ****
  • Posts: 309
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

False


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

Mimi

  • Hero Member
  • *****
  • Posts: 542
Reply #2 on: Jun 29, 2018
Correct answers!


fur

  • Sr. Member
  • ****
  • Posts: 309
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Single-dose drug administration: pharmacokinetic values for this drug are as follows: onset of actio Single-dose drug administration: pharmacokinetic values for this drug are as follows: onset of actio
Percentage of Foreign-Born Whites and Native Whites of Foreign or Mixed Parentage in Total Populatio Percentage of Foreign-Born Whites and Native Whites of Foreign or Mixed Parentage in Total Populatio
When young infants hold objects for a long period of time they eventually become habituated to them. When young infants hold objects for a long period of time they eventually become habituated to them.
Changes in Time Spent with Family Members Changes in Time Spent with Family Members
Drug development time line. Drug development time line.
Rockin' In Time, 9th Edition Rockin' In Time, 9th Edition
Video: Energy inputs and release in glycolysis Animation

For a complete list of videos, visit our video library