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Author Question: If Kroger food stores advertise 2-liter bottles of Pepsi for 89 cents to generate store traffic so ... (Read 14 times)

bclement10

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on: Jun 29, 2018
If Kroger food stores advertise 2-liter bottles of Pepsi for 89 cents to generate store traffic so that shoppers will purchase other items at regular prices, the grocer is using
 A) reference pricing.
  B) a price leader.
  C) special-event pricing.
  D) comparison discounting.
  E) professional pricing.

Question 2

Price leaders, comparison discounting, and special-event pricing are applications of
 A) psychological pricing.
  B) professional pricing.
  C) product-line pricing.
  D) bait-and-switch.
  E) promotional pricing.


wtf444

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

E


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bclement10

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Reply #2 on: Jun 29, 2018
Thank you :)


wtf444

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Reply #3 on: Jun 29, 2018
Happy to help you


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