If Kroger food stores advertise 2-liter bottles of Pepsi for 89 cents to generate store traffic so that shoppers will purchase other items at regular prices, the grocer is using
A) reference pricing.
B) a price leader.
C) special-event pricing.
D) comparison discounting.
E) professional pricing.
Question 2
Price leaders, comparison discounting, and special-event pricing are applications of
A) psychological pricing.
B) professional pricing.
C) product-line pricing.
D) bait-and-switch.
E) promotional pricing.
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