Kellogg's Rice Krispies, a ____ brand, is likely to be found next to Crispy Rice, a ____ brand that has very similar coloring and styling for its package.
A) generic; store
B) manufacturer; private
C) dealer; private distributor
D) producer; house
E) distributor; store
Question 2
A company trying to position itself as value oriented should not
A) set prices that are reasonable relative to product quality.
B) use premium pricing for its products.
C) set prices similar to those of its competitors.
D) use any advertising for its products.
E) consider costs when determining the price of products.
The first commercially successful typewriter, manufactured in quantity beginning in 1874, surely fue
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