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Author Question: Why do international marketers need to understand the history, geography, and belief system of a ... (Read 85 times)

maegan_martin

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on: Jun 29, 2018
Why do international marketers need to understand the history, geography, and belief system of a cultural group?

Question 2

When a researcher breaks down shoppers at Macy's by age and gender, this is an example of what type of analysis?
 a. Moderator variable
 b. Elaboration
 c. Outlier analysis
 d. Index analysis


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amit

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Reply #1 on: Jun 29, 2018
Answer to Question 1

International marketers need to understand these factors because they provide insight into how a consumer will likely react to products. They also can help international marketers understand how to create a promotional campaign and how to distribute products effectively.

Answer to Question 2

b


maegan_martin

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Reply 2 on: Jun 29, 2018
Gracias!

coreycathey

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Reply 3 on: Yesterday
Excellent

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