Author Question: When a company pretends that it has not yet made a decision about which marketing research company ... (Read 97 times)

mikaylakyoung · **on:** Jun 29, 2018

When a company pretends that it has not yet made a decision about which marketing research company to hire to do a project, when, in fact, it is just going through the motions so that it can obtain three bids from suppliers, this is an example of:
a. relativism.
b. pseudo-research.
c. operationalism.
d. debriefing.

Question 2

The example discussed in your readings which explained how the Sydney Australia Opera House went over budget and past deadline is an example of:
a. a linear model.
b. the planning fallacy.
c. neglecting base rates.
d. unfreezing.
e. redundancy.