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Author Question: What type of decision involves a ball-point pen company trying to decide on the color of its pens? ... (Read 45 times)

stevenposner

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on: Jun 29, 2018
What type of decision involves a ball-point pen company trying to decide on the color of its pens?
 a. Strategic decision
 b. Cross-validation decision
 c. Performance-monitoring decision
 d. Tactical decision

Question 2

The Nike brand includes a word mark consisting of the words Nike written in red lettering written under the swish, and superimposed against a black background. Specifically, this is an example of a(n):
 a. brand jingle.
 b. trademark.
 c. brand logo.
 d. brand mark.
 e. None of these choices is correct.


hanadaa

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


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