The difference between a marketing database and a mailing list is ...

[CQXA]

The difference between a marketing database and a mailing list is that the mailing list also includes information
  collected directly from a marketer's own customers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A historical background is a key element in an advertising plan, one that should include the history of all main players, the industry, the brand, and the corporate culture.
 a. True
  b. False
 Indicate whether the statement is true or false

[gabrielle_lawrence]

Answer to Question 1

False

Answer to Question 2

True

[CQXA]

Excellent

[scottmt]

Gracias!