Author Question: Describe four main advantages of newspapers as a media class.[br][br][b][color=#347235]Question ... (Read 70 times)

Coya19@aol.com · **on:** Jun 29, 2018

Describe four main advantages of newspapers as a media class.

Question 2

What concept is involved when a statement that occurs in print is untrue and damages the reputation of a person, based on words found in magazine, newspaper, direct mail, or Internet reports?
a. Libel
b. Slander
c. Larceny
d. Appropriation

joshbk44 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Newspapers offer many advantages to advertisers:

1) Timeliness - The newspaper is timely even in its printed form. Because of the short time needed for producing a typical newspaper ad and the regularity of daily publication, the newspaper allows advertisers to reach audiences in a timely way.

2) Creative Opportunities - As the newspaper page offers a large and relatively inexpensive format, advertisers can provide a lot of information to the target audience at a relatively low cost. This is important for products or services with extensive or complex features
that may need lengthy and detailed copy.

3) Credibility - Newspapers still benefit from the perception that if it's in the paper, it must be the truth..

4) Audience Interest - Regular newspaper readers are truly interested in the information they are reading and staying current with local and or world happenings.

Answer to Question 2

a