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Author Question: On the basis of both per-contact cost as well as absolute cost, radio is less cost-effective for ... (Read 155 times)

theo

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On the basis of both per-contact cost as well as absolute cost, radio is less cost-effective for advertisers than most other forms of media.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Even those who view advertising positively for other reasons often admit that it rarely contributes to art and culture, and art and culture have little room for advertising.
 a. True
  b. False
 Indicate whether the statement is true or false



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AaaA

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Answer to Question 1

False

Answer to Question 2

False





 

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