Changing from cost-leadership strategy to differentiation ...

[bucstennis@aim.com]

Changing from cost-leadership strategy to differentiation strategy is an example of which of the following?
 a. reassess marketing strategy c. reassess marketing tactic
  b. reassess marketing objective d. reassess marketing goal

Question 2

Increasing the advertising budget in order to have sufficient magazine advertisements is an example of which of the following?
 a. reassess the amount of resources allocated to the elements of the marketing communications mix c. reassess the objectives of the marketing communications mix
  b. reassess the tactics of the marketing communications mix d. None of the above.

[guyanai]

Answer to Question 1

A
Cost leadership and differentiation are examples of marketing strategies.

Answer to Question 2

A

[bucstennis@aim.com]

Thanks for the timely response, appreciate it

[tranoy]

Gracias!