Author Question: Questions such as What brands are you willing to buy? and What brand would you consider buying? are ... (Read 59 times)

lidoalex · **on:** Jun 29, 2018

Questions such as What brands are you willing to buy? and What brand would you consider buying? are examples of which of the following?
a. brand listing c. brand preference
b. unaided self-report d. None of the above.

Question 2

Which two tests are used as research techniques operationalizing brand acceptance?
a. brand listing; unaided self-report c. brand preference; brand awareness
b. brand listing; brand preference d. brand preference; unaided self-report

SVictor · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
These questions induce consideration set content, which is measured by subject response to unaided-self-report questions.

Answer to Question 2

A
Brand-listing procedure and unaided-self-report questions help test brand acceptance by target consumers.