Curative marketing is considered to be a necessary approach for ...

[cnetterville]

Curative marketing is considered to be a necessary approach for international marketers as it:
 a. focuses on offering quality green products at the right price points.
  b. uses marketing capabilities to make up for the past errors with future action.
  c. helps to promote their environmental or sustainability behavior.
  d. aims to sell their products at competitive prices in international markets.

Question 2

A _____ is the proportion of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to the company's website.
 Fill in the blank(s) with correct word

[alexisweber49]

Answer to Question 1

B

Answer to Question 2

click-through rate (CTR)

[cnetterville]

Thanks for the timely response, appreciate it

[tkempin]

TYSM