Which of the following is true about personal selling?
a. It allows for immediate feedback on customer reaction as well as information on markets.
b. Its costs per contact are the least amongst the different types of promotional tools.
c. It is similar to advertising as it involves no direct relations between the seller and the buyer.
d. It is the least effective of the promotional tools available to the marketer.
Question 2
Surveys may be classified based on the method of communication, the degrees of structure and disguise in the questionnaire, and the time frame in which the data are gathered.
Indicate whether the statement is true or false