Distinguish reach, effective reach, net reach, and effective ...

[jc611]

Distinguish reach, effective reach, net reach, and effective reach.

Question 2

The path through which the message moves from the sender to the receiver is known as the message pipeline.
 
 Indicate whether the statement is true or false

[recede]

Answer to Question 1

Reach is a percentage related to the amount of the audience who were exposed to the media vehicle. Effective reach is a level of each that is tied to the level of frequencies needed to achieve a given goal of exposure. Net reach is a measure commonly used by media planners to assess the effectiveness of a media schedule in terms of its maximum reach of a target market. Finally, effective reach is a level of reach that is tied to the level of frequencies needed to achieve a given goal of exposure that is then assessed regarding nonduplication of audience.

Answer to Question 2

F