What are the factors affecting ...

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What are the factors affecting adaptation?

Question 2

Model building involves specifying relationships between two or more variables, which is more complicated that simple fact-finding.
 
 Indicate whether the statement is true or false

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Answer to Question 1

In deciding the form in which the product is to be marketed abroad, the firm should consider three sets of factors: (1) the market(s) that have been targeted, (2) the product and its characteristics, and (3) company characteristics, such as resources and policy. For most firms, the key question linked to adaptation is whether the effort is worth the cost involved. For most firms, the expense of modifying products should be moderate.

Answer to Question 2

T