A customer attaches value to a product in proportion to the: a. ...

[armygirl]

A customer attaches value to a product in proportion to the:
 a. price in a competitive framework.
  b. cost incurred in the production of the product.
  c. product's perceived ability to help solve problems.
  d. income level of the household.

Question 2

Research that addresses marketing objectives through techniques that allow the researcher to provide elaborate interpretations of business phenomena without depending on numerical measurement is referred to as _____ business research.
 Fill in the blank(s) with correct word

[bob]

Answer to Question 1

C

Answer to Question 2

qualitative