Author Question: Which variable of the retailing mix has the greatest influence on a consumer's initial perception of ... (Read 41 times)

TVarnum · **on:** Jun 29, 2018

Which variable of the retailing mix has the greatest influence on a consumer's initial perception of a retailer?
a. The store's personnel
b. The store's price points
c. The store's promotional campaign
d. The store's merchandise
e. The store itself

Question 2

If a retailer has a net profit margin of 2.0 percent and an asset turnover of 3.0, then its ROA will be 6.0 percent.

Indicate whether the statement is true or false