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Author Question: Benetton's campaign portraying death-row inmates' perspectives on their lives along with personal ... (Read 69 times)

vicky

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on: Jun 29, 2018
Benetton's campaign portraying death-row inmates' perspectives on their lives along with personal statistics that include the type and date of murder and related sentence is an example of advocacy advertising.
 
 Indicate whether the statement is true or false

Question 2

Rene is watching television and sees an exciting ad of a new thriller movie by her favorite director. She fondly remembers the previous thriller movies of the director. Based on the memory, she believes that the upcoming movie is an homage to her favorite director's style and it would be a good movie to watch. In this scenario, Rene is _____.
 A) generating brand images
  B) creating cognitive reasoning
  C) generating a hypothesis
  D) facing pre-decision dissonance
  E) creating counterarguments


janieazgirl

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
Benetton is advocating a position against the death penalty in its advertisement. Thus, this is an example of advocacy advertising.

Answer to Question 2

C


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vicky

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Reply #2 on: Jun 29, 2018
Correct answers!


janieazgirl

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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