Author Question: Informative ads tend to be less liked and generate negative consumer responses than ads that are not ... (Read 62 times)

Collmarie · **on:** Jun 29, 2018

Informative ads tend to be less liked and generate negative consumer responses than ads that are not informative.

Indicate whether the statement is true or false

Question 2

What is the goal of logistics management?
a. To provide the firm, its suppliers, and its customers, both domestic and foreign, with the benefits of synergism expected from the coordinated application of size.
b. To effectively coordinate materials management and physical distribution and their various components to result in maximum cost-effectiveness while maintaining service goals and requirements.
c. To minimize the firm's overall logistics cost by implementing the systems concept appropriately.
d. To facilitate the flow of supply and demand in order to enhance the economic systems.