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Author Question: Training for channel members to sell new products successfully: a. Should be conducted by the ... (Read 51 times)

craiczarry

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  • Posts: 527
on: Jun 29, 2018
Training for channel members to sell new products successfully:
 a. Should be conducted by the manufacturer if the channel members request it.
  b. Is necessary only for industrial products or complex consumer products.
  c. Should be planned as the new product is being developed.
  d. Is useful only during the introductory stage of the product life cycle.
  e. Is unnecessary except for highly technical products.

Question 2

During which stage of the international product life cycle do international sales become crucial for the firm?
 a. Introduction c. Maturity
  b. Growth d. Decline


C.mcnichol98

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

D
One of the main reasons that firms develop international markets is to extend the product life cycle. A product in the decline stage in an industrialized country may be in a growth stage in a developing country. Thus, international sales are vital for a firm with products in the decline stage of the IPLC.


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