« previous next »

Author Question: Conflict between Burger King and its franchisees has occurred because: a. Increases in Burger King's ... (Read 117 times)

anshika

  • Hero Member
  • *****
  • Posts: 510
on: Jun 29, 2018
Conflict between Burger King and its franchisees has occurred because:
 a. Increases in Burger King's product line.
  b. Burger King raising fees it charges its franchisees.
  c. Greater push by Burger King to use online web sites to market its burgers.
  d. Burger King franchisees were forced to set low prices for some menu items.
  e. Burger King forced improvements of franchisee profit margins.

Question 2

When The Body Shop caters to consumers who are environmentally concerned and who want to purchase natural products that have not been tested on animals it is pursuing a(n):
 a. differentiated targeting strategy. c. undifferentiated strategy.
  b. concentrated targeting strategy. d. None of the above.


annierak

  • Sr. Member
  • ****
  • Posts: 340
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

B
When a company selects a single market, it is pursuing a concentrated targeting strategy. The Body Shop focuses on one segment. Thus, it is pursuing a concentrated targeting strategy.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Many of the drugs used by neuroscientists are derived from toxic plants and venomous animals (such as snakes, spiders, snails, and puffer fish).

Did you know?

Though the United States has largely rejected the metric system, it is used for currency, as in 100 pennies = 1 dollar. Previously, the British currency system was used, with measurements such as 12 pence to the shilling, and 20 shillings to the pound.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Did you know?

Today, nearly 8 out of 10 pregnant women living with HIV (about 1.1 million), receive antiretrovirals.

Species richness increases with island size. Species richness increases with island size.
A king cheetah showing its distinctive coat pattern A king cheetah showing its distinctive coat pattern
A king cheetah showing its distinctive coat pattern A king cheetah showing its distinctive coat pattern
King Charles V, Holy Roman Emperor and ruler of Spain from 1516-1556, possessed the distinctive Habs King Charles V, Holy Roman Emperor and ruler of Spain from 1516-1556, possessed the distinctive Habs
Spirituality increases with age, but there are different patterns for the two genders. Both genders ... Spirituality increases with age, but there are different patterns for the two genders. Both genders ...
Mechanism of action of anti-parkinson drugs. (a) Levodopa therapy increases dopamine production; (b) ... Mechanism of action of anti-parkinson drugs. (a) Levodopa therapy increases dopamine production; (b) ...
Video: Semidiscontinuous DNA replication

For a complete list of videos, visit our video library