A multi-channel strategy means: a. A firm uses multiple ...

[tnt_battle]

A multi-channel strategy means:
 a. A firm uses multiple promotional strategies to reach customers.
  b. A firm advertises its products or services on many television stations.
  c. Numerous intra-organizational activities are used to provide products and services to customers.
  d. A product has many features that are desired by customers.
  e. A company reaches its customers through more than one channel.

Question 2

Which of the following is NOT an example of promotion research
 a. advertising research
  b. salesforce compensation research
  c. quota studies
  d. All of the above are examples of promotion research

[T4T]

Answer to Question 1

E

Answer to Question 2

C
Advertising research studies, as well as studies of salesforce compensation, quota, and territory studies, are examples of promotion research. This material is found in the Promotion Research section (6-3e).

[tnt_battle]

TYSM

[bigsis44]

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