This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Marketing Research Corporation of America is asked by Proctor and Gamble to help name a new laundry ... (Read 122 times)

TFauchery

  • Hero Member
  • *****
  • Posts: 500
on: Jun 29, 2018
Marketing Research Corporation of America is asked by Proctor and Gamble to help name a new laundry detergent. A list of potential names is suggested: Clean, White, Protect, Color safe, Linen, etc. This list of words is shown to respondents who are instructed to answer with the first word that comes to mind. What techniques is the research company using?
 a. Hidden meanings test
  b. Word association test
  c. Balloon test
  d. Storytelling
  e. Depth interview

Question 2

Which of the following techniques is characterized as a set of probing questions posed one-on-one to a subject by an interviewer so as to get the subject to talk freely and to express his or her true feelings? This technique helped researchers determine that young smoker measure time spent at a nigh club in terms of cigarettes smoked.
 a. Depth interview
  b. Role-playing activity
  c. Storytelling
  d. Focus group
  e. Case analysis


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Jevvish

  • Sr. Member
  • ****
  • Posts: 326
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


TFauchery

  • Hero Member
  • *****
  • Posts: 500
Reply #2 on: Jun 29, 2018
Thank you :)


Jevvish

  • Sr. Member
  • ****
  • Posts: 326
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

In 2012, nearly 24 milliion Americans, aged 12 and older, had abused an illicit drug, according to the National Institute on Drug Abuse (NIDA).

Did you know?

Oxytocin is recommended only for pregnancies that have a medical reason for inducing labor (such as eclampsia) and is not recommended for elective procedures or for making the birthing process more convenient.

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

The common squirrel monkey (Saimiri sciureus) is a small New World primate from the Cebidae (squirre The common squirrel monkey (Saimiri sciureus) is a small New World primate from the Cebidae (squirre
Research Methods Research Methods
The greatest bone mass is found around age 30 for both men and women, with the later decline being f The greatest bone mass is found around age 30 for both men and women, with the later decline being f
Weather Typically Associated with a Warm Front (North America) Weather Typically Associated with a Warm Front (North America)
Basic Marketing Research: Using Microsoft Excel Data Analysis Basic Marketing Research: Using Microsoft Excel Data Analysis
Piaget's research involved several kinds of conservation tasks Piaget's research involved several kinds of conservation tasks
Video: Evolutionary tree of life Animation

For a complete list of videos, visit our video library