The What Went Wrong feature in Chapter 15 focuses on Curves International, the fitness center for women. Since 2006 Curves has closed more than 4,000 locations.
Which of the following reasons was not identified in the feature as one of the possible explanations for why so many Curves centers have closed?
A) An inability to find enough potential franchisees
B) The poor economy
C) Cheaper competition
D) The company failed to keep up with changing trends, including more flexible hours for busy working women.
E) The company sold too many franchises that are located too close together.
Question 2
In the Barringer/Ireland Business Model Template, ________ describes how the firm plans to compete relative to its competitors.
A) strategic plan
B) grand strategy
C) tactical strategy
D) value proposition
E) core strategy
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