According to the textbook, the only way to know if your product or service is what people want is by ________.
A) interviewing industry experts
B) library, Internet and gumshoe research
C) conducting brainstorming sessions
D) talking to them
E) surveying them
Question 2
The Partnering for Success feature in Chapter 5 focuses on three things that are important for startups to become active in to learn the ins and outs of their industries. The three items focused on in the feature are ________.
A) local Chambers of Commerce, trade journals, and networking events
B) Facebook, industry-related e-mail listservs, and trade shows
C) trade associations, trade shows, and trade journals
D) networking events, blogs, and Facebook
E) local Chambers of Commerce, city or university-sponsored incubators, and trade associations
Faith Ringgold, God Bless America, No. 13 from the series American People.
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Marketing: Real People, Real Choices