Author Question: Creating multiple variations of information goods and selling these to different market segments at ... (Read 186 times)

newbem · **on:** Jul 7, 2018

Creating multiple variations of information goods and selling these to different market segments at different prices is called:

A) bundling.
B) customization.
C) dynamic pricing.
D) versioning.

Question 2

The incremental cost of building the next unit of a good is called the:

A) Law of One Price.
B) variable cost.
C) marginal cost.
D) fixed cost.