« previous next »

Author Question: You are a marketing manager for a national movie theater chain. Give an example of data that your ... (Read 141 times)

humphriesbr@me.com

  • Hero Member
  • *****
  • Posts: 550
on: Jul 7, 2018
You are a marketing manager for a national movie theater chain. Give an example of data that your department could use for creating meaningful information. What type of information could that data produce?
 
  What will be an ideal response?

Question 2

A credit card company wants to spot elusive patterns in credit card transaction records to be able to block fraudulent transactions. This company should use ________.
 
  A) data mining
  B) data modeling
  C) data drudging
  D) data transformation
Essentials of MIS ¦ Laudon, Laudon ¦ 12th Edition
Buy Test-Bank


raenoj

  • Sr. Member
  • ****
  • Posts: 340
Reply #1 on: Jul 7, 2018
Answer to Question 1

Movie ticket sales from individual theaters would be an example of raw data. Meaningful information from this would be: average number of tickets sold to seniors on certain days of the week.

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

humphriesbr@me.com

  • Hero Member
  • *****
  • Posts: 550
Reply #2 on: Jul 7, 2018
Thank you :)


raenoj

  • Sr. Member
  • ****
  • Posts: 340
Reply #3 on: Jul 7, 2018
Happy to help you


« previous next »
 

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Electron transport chain Electron transport chain
Alligators of various ages in Everglades National Park Alligators of various ages in Everglades National Park
Principles of amplification of selected fragments of DNA by polymerase chain reaction cycling. Principles of amplification of selected fragments of DNA by polymerase chain reaction cycling.
How to find the derivatives of trigonometric functions using the chain rule (Part 1) How to find the derivatives of trigonometric functions using the chain rule (Part 1)
Type II curve. Mortality does not vary with age. Data for five-lined skink (Eumeces fasciatus). Type II curve. Mortality does not vary with age. Data for five-lined skink (Eumeces fasciatus).
Video: What is an ecosystem?

For a complete list of videos, visit our video library