Author Question: ________ are used when complex branching occurs in a structured decision process. A) Decision ... (Read 37 times)

robinn137 · **on:** Jul 7, 2018

________ are used when complex branching occurs in a structured decision process.

A) Decision tables
B) Data dictionaries
C) Decision trees
D) All of the above.

Question 2

How is the focus of CRM now shifting from its tactical to its strategic impact?

What will be an ideal response?

isabelt_18 · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

C

Answer to Question 2

With the growth of the Internet the possibilities of CRM have increased. Initially, companies used CRM to add tactical value by decreasing costs and improving customer-focused processes. Now, with the Internet and other changes, CRM is used more to increase brand loyalty and add value by attracting more customers. The basic idea is that CRM can be used in creative new ways to create a unique and meaningful experience.