Which of the following is the most likely basis on which a market ...

[torybrooks]

Which of the following is the most likely basis on which a market for boats can be segmented?
 A) The end use of the product
  B) The size of the product
  C) The product's proximity to a retail outlet
  D) Religion
  E) The color of the product

Question 2

Successful product differentiation requires that:
 A) the difference among products be real rather than merely perceived.
  B) the marketers put most of their effort into developing an appropriate brand name.
  C) a product is not only different from those of its competitors but is also better.
  D) a product has a higher cost than those of its competitors.

[AaaA]

Answer to Question 1

A

Answer to Question 2

C