For public relations practitioners, the most important lesson gained from the News of the World scandal is that:
A) Even Rupert Murdoch is not untouchable.
B) Ethics in media are much different than ethics in public relations.
C) Trust and brand reputation are fragile commodities.
D) What is legal may not be ethical.
E) The public is very forgiving.
Question 2
Ethics in public relations begins with
A) philosophers who identify values.
B) company ethics policies.
C) an individual's value system.
D) questions of legality.
E) licensing issues.