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Author Question: Using the product-specific profile form of psychographic studies, a researcher would look for items ... (Read 92 times)

yoroshambo

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Question 1

It is possible to use psychographics to identify distinct segments even for mundane products such as soap.
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Question 2

Using the product-specific profile form of psychographic studies, a researcher would look for items that differentiate between users and nonusers of a product.
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Marked as best answer by yoroshambo on Jun 4, 2019

iman

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