International Management Qualifications (Scenario)
Core Computer Corporation (CCC) recently opened a customer service facility in New Delhi, India. Managers of the Texas-based firm have been displeased with the local manager hired to run the New Delhi facility because of a variety of problems that took place. CCC managers believe that a representative from the headquarters should manage the Indian facility for one year in order to train personnel and to improve the quality of customer service. Two CCC executives have expressed a desire to work and live in India: Craig Springer and Devon Parks. The CCC human resources department is comparing the qualifications and characteristics of the two men in order to determine which candidate would be the most successful in India.
Which of the following, if TRUE, would strengthen the argument in favor of hiring a local manager for the New Delhi facility?
◦ Indians are mostly multilingual.
◦ Local connections are crucial to achieve success in the local marketplace in India.
◦ CCC wants to have strong control over all its foreign operations.
◦ The quality of labor in New Delhi is no lesser than that in Texas.
A client is having an endoscopy performed by a physician who views the upper gastrointestinal intern
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Marketing Management (13th Edition)
International Business Management