Author Question: If potential customers are likely to object to the price of your product or service, what can you ... (Read 40 times)

anjilletteb · **on:** Jun 23, 2018

If potential customers are likely to object to the price of your product or service, what can you do?

What will be an ideal response?

Question 2

Briefly explain the difference between selling points and benefits, and then give an example of each.

What will be an ideal response?

Andromeda18 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: If price is a likely objection, look for ways to increase the perceived value of the purchase and decrease the perception of high cost. For example, if you're marketing exercise equipment for the home, you could say that its total cost is less than a year's worth of health club dues.

Answer to Question 2

Answer: Selling points are the most attractive features of an idea or product. Benefits are the particular advantages that readers will realize from those features. The fact that a mobile phone comes with a Bluetooth headset is a selling point, but the convenience the buyer will enjoy because of the headset is a benefit.