This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: If potential customers are likely to object to the price of your product or service, what can you ... (Read 110 times)

anjilletteb

  • Hero Member
  • *****
  • Posts: 569
on: Jun 23, 2018
If potential customers are likely to object to the price of your product or service, what can you do?
 
  What will be an ideal response?

Question 2

Briefly explain the difference between selling points and benefits, and then give an example of each.
 
  What will be an ideal response?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Andromeda18

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: If price is a likely objection, look for ways to increase the perceived value of the purchase and decrease the perception of high cost. For example, if you're marketing exercise equipment for the home, you could say that its total cost is less than a year's worth of health club dues.

Answer to Question 2

Answer: Selling points are the most attractive features of an idea or product. Benefits are the particular advantages that readers will realize from those features. The fact that a mobile phone comes with a Bluetooth headset is a selling point, but the convenience the buyer will enjoy because of the headset is a benefit.


anjilletteb

  • Member
  • Posts: 569
Reply 2 on: Jun 23, 2018
:D TYSM

marict

  • Member
  • Posts: 304
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Despite claims by manufacturers, the supplement known as Ginkgo biloba was shown in a study of more than 3,000 participants to be ineffective in reducing development of dementia and Alzheimer’s disease in older people.

Did you know?

Human stomach acid is strong enough to dissolve small pieces of metal such as razor blades or staples.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

The resting membrane potential. The resting membrane potential.
Conduction of the Action Potential Conduction of the Action Potential
Patent medicines contained a name brand that clearly identified the product and claimed to cure just ... Patent medicines contained a name brand that clearly identified the product and claimed to cure just ...
A rubber mallet used to deliver a force to an object without harming the surface. A rubber mallet used to deliver a force to an object without harming the surface.
Predicted polypeptide sequences translated from potential ORFs in the human TUBA3C gene Predicted polypeptide sequences translated from potential ORFs in the human TUBA3C gene
The phenotype of an organism is the product of interactions The phenotype of an organism is the product of interactions
Video: Glycolysis Animation

For a complete list of videos, visit our video library