This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: If potential customers are likely to object to the price of your product or service, what can you ... (Read 76 times)

anjilletteb

  • Hero Member
  • *****
  • Posts: 569
on: Jun 23, 2018
If potential customers are likely to object to the price of your product or service, what can you do?
 
  What will be an ideal response?

Question 2

Briefly explain the difference between selling points and benefits, and then give an example of each.
 
  What will be an ideal response?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Andromeda18

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: If price is a likely objection, look for ways to increase the perceived value of the purchase and decrease the perception of high cost. For example, if you're marketing exercise equipment for the home, you could say that its total cost is less than a year's worth of health club dues.

Answer to Question 2

Answer: Selling points are the most attractive features of an idea or product. Benefits are the particular advantages that readers will realize from those features. The fact that a mobile phone comes with a Bluetooth headset is a selling point, but the convenience the buyer will enjoy because of the headset is a benefit.


anjilletteb

  • Member
  • Posts: 569
Reply 2 on: Jun 23, 2018
Gracias!

cam1229

  • Member
  • Posts: 329
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

Did you know?

More than 2,500 barbiturates have been synthesized. At the height of their popularity, about 50 were marketed for human use.

Ion Movements During the Action Potential Ion Movements During the Action Potential
An Event-Related Potential An Event-Related Potential
Action Potential Propagation Through the Heart Action Potential Propagation Through the Heart
Gravitational Potential Energy for the Earth problem Gravitational Potential Energy for the Earth problem
Gravitational Potential Energy Gravitational Potential Energy
Predicted polypeptide sequences translated from potential ORFs in the human TUBA3C gene Predicted polypeptide sequences translated from potential ORFs in the human TUBA3C gene
Video: Introduction to Epilepsy

For a complete list of videos, visit our video library