Author Question: The best customer model, called RFM, a. helps marketers determine what kinds of new customers to ... (Read 140 times)

mcmcdaniel · **on:** Jun 28, 2018

The best customer model, called RFM,
a. helps marketers determine what kinds of new customers to acquire.
b. is a multiplicative model composed of recency, frequency, and monetary value.
c. helps marketers find ways to acquire more of their best customers.
d. All of these are correct.

Question 2

SIM cards are removable devices that identify the owner of a cell phone.

Indicate whether the statement is true or false