The best customer model, called RFM, a. helps marketers determine ...

[mcmcdaniel]

The best customer model, called RFM,
 a. helps marketers determine what kinds of new customers to acquire.
  b. is a multiplicative model composed of recency, frequency, and monetary value.
  c. helps marketers find ways to acquire more of their best customers.
  d. All of these are correct.

Question 2

SIM cards are removable devices that identify the owner of a cell phone.
 
 Indicate whether the statement is true or false

[meganlapinski]

Answer to Question 1

d

Answer to Question 2

T

[mcmcdaniel]

Excellent

[nyrave]

Thanks for the timely response, appreciate it