Which of the following is NOT a benefit of being a social business?
a. Content shared by a branded account is eight times more effective than content generated by employees.
b. People are more likely to trust everyday employees than executives.
c. Employee advocacy increases visibility, web traffic, and brand loyalty.
d. Employee networks are much larger than a company's follower base.
Question 2
Which of the following is an example of cause-related marketing?
a. A bank donating 10 to the March of Dimes every time someone opened a new account
b. A brokerage firm sponsoring a golf tournament
c. A music store underwriting a rock concert
d. A sporting goods manufacturer supporting an environmental protection program
e. All of these are correct.
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International Business: The Challenges of Globalization, 8th Edition