Please indicate your opinion on congressional spending and tax reform. This question
a. would be a good opening question for a survey.
b. uses the funnel approach.
c. contains an implicit assumption.
d. is double-barreled.
e. is dichotomous.
Question 2
One study of Canadian children found that roughly 25 percent of the requests made to Santa Claus were for things they had seen on TV. This is best thought of as an example of
a. reference group influence on children.
b. peer group influence on consumers.
c. homophilous group influence on children.
d. media influence on children.
e. the impact of TV violence.
