Discuss five techniques for composing appropriate web ...

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Discuss five techniques for composing appropriate web content.

Question 2

What questions should you ask yourself in determining whether electronic communication is an appropriate message channel?

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Answer to Question 1

Five techniques for composing appropriate web content include the following:
1 . Be brief as people don't like to read long passages.
2 . Keep it simple since your audience will come from a broad spectrum.
3 . Consider appropriate jargon that fits your target audience.
4 . Use eye-catching headlines to gain attention and pull readers into your message.
5 . Break long documents into smaller chunks for easier reading.
6 . Use attention-getting devices judiciously. More is not always better.
7 . Avoid placing critical information in graphic form only as graphics may be slow to load or may not load at all.

Answer to Question 2

To decide whether an informal communication vehicle such as email would be appropriate, you should ask yourself the following questions:
1 . What is the purpose of the communication? If the message is straightforward and informal, then an email could be appropriate.
2 . Is the information personal or confidential? If so, a better communication vehicle is face-to-face conversation.
3 . Could you communicate this information by telephone, in person, or through a letter? Email should be used if it is more advantageous than the other options.
4 . Is the use of this communication tool an avoidance mechanism? If so, you should think through why you want to avoid the situation and rethink the communication vehicle that would be the most appropriate for your message.