Author Question: The amount of perceived risk in a purchase decision is determined by: a. uncertainty about the ... (Read 39 times)

nmorano1 · **on:** Jun 28, 2018

The amount of perceived risk in a purchase decision is determined by:
a. uncertainty about the outcome of a decision.
b. the magnitude of consequences associated with making the right choice.
c. the number of alternatives in the evoked set.
d. the interaction structure of the members of the buying center.
e. all of the above.

Question 2

Media exposure measured by unobtrusive mechanical processes is incredibly inaccurate.
a. True
b. False
Indicate whether the statement is true or false