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| Description: In his bestselling book Predictably Irrational, Dan Ariely (2008) joins a long tradition of psychologists who have challenged common assumptions that most human decision making is based on rational considerations. For example, have you ever stood in a long line on a free burrito or ice cream scoop day at a local establishment? When you stop to think about it, is the $3 in savings really worth a 45-minute wait? Forget the free food—if we offered you $3 to spend 45 minutes of your time just standing in place, would you take that deal? If not, why is the “free” snack worth wasting the same amount of your time? Picture Stats: Views: 126 Filesize: 569.4kB Height: 593 Width: 395 Source: https://biology-forums.com/index.php?action=gallery;sa=view;id=41802 |